AI-written financial content — will clients notice?
Many insurance agents use ChatGPT to quickly draft knowledge posts but worry about losing credibility if it's recognized as AI-written.
Why this matters more for insurance
Facebook has not publicly confirmed a separate penalty for AI content. But for a high-trust product like insurance, content that sounds "robotic" can make clients more wary than usual.
Signs it's easy to spot
Openings like "Have you ever...", generic benefits not tied to a real situation, and a templated closing invitation to consult.
Ways to keep posts natural
- Give the AI a specific situation (a young family, someone new to work)
- Add your own perspective from real consulting cases
- Don't post one identical piece across your profile and every group
Combining AI and FlashMMO
FB Smart – Auto Post automatically rotates multiple versions from one original post, keeping content from repeating identically between posts.