Strategy for Promoting Holiday Party Menus
Tet, March 8th, October 20th, year-end parties, birthdays, gatherings — every holiday season is a golden opportunity for restaurants offering party booking services. But the opportunity only turns into revenue when customers know you take bookings.
The traditional way: inboxing each regular customer — "Hey, we have a new party menu this Tet, are you interested?" Sounds okay, but when the old customer list reaches hundreds, you can't message them all. And mass copy-paste messaging is easily restricted by Facebook, plus customers feel bothered.
The more elegant way: let old customers naturally see your party menu on their newsfeed — without direct messaging.
Elegant approach via Newsfeed
When you post the party menu on your personal page and fanpage, regular customers scrolling Facebook will see it. If you maintain regular interaction with them on the newsfeed (watching stories, liking posts), the algorithm prioritizes showing your posts to them. When they need to book a party, they remember you — naturally, without feeling forced.
In parallel, post the party menu in food groups — to reach new customers as well, not just old ones.
Support from the FlashMMO system
The FlashMMO system supports both:
- FB Smart – Auto Post: Draft the party menu post — banquet photos, set menus, prices, early bird offers — schedule posts in food groups and fanpages. Posts appear regularly every day, 2-3 weeks before the holiday. No manual posting needed.
- FB Smart – Auto Surf Newsfeeds: Maintain a presence on regular customers' newsfeeds — so when you post the party menu, old customers see it immediately because the algorithm prioritizes it.
Everyone needs a party during the holidays — but customers choose the restaurant they remember first. Ensure your restaurant is the first name that comes to mind.
Inbox me for advice on promoting holiday party menus for your restaurant.