The Struggle of Busy Restaurant Owners
Wake up at 6 AM to go to the market for ingredients. 8 AM back to prep. 10 AM start cooking. 11 AM customers arrive — standing in the kitchen continuously until 2 PM. 1 hour lunch break, 3 PM prepare for the evening shift. 5 PM customers start coming back — in the kitchen until 9 PM. Go home exhausted.
In that whole busy day, how much time do you have for marketing? Posting a new combo introduction in food groups? Sharing food photos on the fanpage? Replying to messages asking for prices?
Lack of Time for Marketing
Most small restaurant owners share: they know marketing is important, but when they've been in the kitchen all day, they have no energy or time left. Result: the restaurant has good food but few people know about it. Customers mainly come from acquaintances and passersby — not actively attracting new customers.
The real problem: if posting depends entirely on when you are free, marketing will always be put last. And when marketing is put last, the number of new customers will gradually decrease.
Many restaurants have very delicious food — but the restaurant across the street is more crowded because they appear in more food groups, post more regularly. It's not the most delicious restaurant that will be the most crowded — but the one that lets the most people know about it.
Automated Marketing Solution
The solution many owners are applying: separate the "content drafting" part from the "posting" part. You spend an evening or early morning drafting food photos, combo introductions, weekly promos in advance. Then let the system automatically post to food groups on schedule.
FB Smart – Auto Post in the FlashMMO system supports exactly this. Draft the post once — food photos, descriptions, prices, address — select the list of food groups by area, set the timeframe. The system posts automatically. While the post is covering the groups, you are still in the kitchen serving customers normally.
Running a restaurant isn't just about cooking well. It's also about letting people know you cook well — regularly, every day.
Inbox me for advice on setting up a posting schedule for your restaurant.