Strategy for Retaining Old Party Booking Customers
Last year, a customer booked a birthday party for 20 people at your restaurant. Satisfied, took photos, posted on Facebook, promised to "book again next year". Then next year comes — they book at another restaurant. Not because they were dissatisfied with you — but because when they needed to book, they saw another restaurant on their newsfeed first.
This is a common issue in F&B: satisfied customers don't return — because they forget, because nothing reminds them, because another restaurant "jumped in" at the right time.
With party booking services, needs are often cyclical: annual birthdays, wedding anniversaries, company year-end parties. If you appear regularly on the customer's newsfeed — when that time comes, they remember you first.
But manually maintaining interaction with hundreds of old customers is unfeasible — you are busy cooking all day.
Two combined ways to keep customers remembering you
Way 1 — Maintain presence on old customers' newsfeeds. When you appear frequently — liking posts, watching stories — old customers feel the relationship is still "alive". When it's time to book a party, you are the first name in their head.
Way 2 — Post party menus regularly. When old customers scroll Facebook and see "Birthday party set menu for 10-20 people" — they remember: "Ah, my child's birthday is coming up, let's book this place again."
Automated Solutions from FlashMMO
FB Smart – Auto Surf Newsfeeds in the FlashMMO system helps maintain presence on regular customers' newsfeeds — simulating natural Facebook behavior. You don't need to sit and scroll — the system does it for you.
FB Smart – Auto Post helps post party menus regularly — reminding old customers about the booking service, indirectly prompting them to contact you.
Retaining old customers is much cheaper than finding new ones. And sometimes you just need to be present regularly — so when they need you, you are the one remembered.
Inbox me for advice on retaining old customers for your restaurant.