Specifics of the Insurance Consulting Industry
Insurance is completely different from selling clothes or cosmetics. No one scrolls Facebook, sees a post, and inboxes "I want to buy 20-year life insurance". The decision to buy insurance is a big decision — related to long-term finances, to the safety of the family.
Customers need time to: understand what insurance is, believe this is a worthy investment, and trust the consultant enough to sign a contract. This process can take a few weeks to a few months.
Regular Presence is the Key
During that time, the only thing that keeps you in the potential customer's mind is: regular presence with valuable content.
If you post 5 good posts in the first week, then stay silent for 3 weeks — the funnel is interrupted. Customers forget you, go back to scrolling the newsfeed, see another consultant posting more regularly — and when needed, they contact the other person.
Conversely, if you post regularly every day — today a post about risk analysis, tomorrow saving tips, the day after sharing about education funds — potential customers will gradually form the perception: "This person is knowledgeable, reliable."
In the insurance industry, "regularity" beats "virality". A viral post can bring attention — but attention is not enough to close a contract. Only trust accumulated over time can do that.
Solution to Maintain Posting Schedule
The problem is: maintaining regularity is very difficult when you are busy. Today an urgent consultation, tomorrow signing a contract, weekend busy with family — "forgetting to post" is normal.
FB Smart – Auto Post in the FlashMMO system helps solve this problem. Draft content in advance for the whole week or month — the system auto posts every day on schedule. No matter how busy you are, the posting schedule still runs. The funnel is not interrupted.
Patience is the deciding factor in the insurance industry. But patience combined with a system — is sustainable.
Inbox me for advice on building a long-term posting schedule for insurance sales.