Reaching the right customers - The key to closing sales
Selling fashion online, the most valuable customer segment is not "anyone who likes buying clothes in general" — but those who are "looking to buy exactly what you have, right now". Who is looking for party dresses before wedding season? Who is looking for beachwear before a vacation? Who is looking for jackets when it just gets cold?
If you can reach exactly these people — the closing rate is significantly higher than posting and waiting for customers to find you.
Where to find potential customers on Facebook?
Customers "in need" usually gather in buy/sell groups based on style and occasion. People looking for party dresses will be in "Evening Gowns — Party Dresses" groups. People looking for beachwear will be in "Beachwear — Bikini" groups. People looking for autumn/winter clothes will be in "Winter Fashion" groups. Members of these groups are your potential customers.
But how do you compile a member list from dozens of groups? Doing it manually is impossible.
Using automated data scraping tools
FB Smart – Auto Scrape Facebook Data in the FlashMMO system helps you collect member information from groups by keyword. You enter the keyword "evening gown" or "beachwear" — the system finds related groups and collects the member list. You get a potential customer segment — people genuinely interested in the type of product you have.
Approach strategy after getting the customer list
After having the customer list, you approach them by:
- First, posting new items directly into those groups — using FB Smart – Auto Post for fast distribution. The party dress model appears right in front of the person looking for a party dress.
- Second, using the data file to expand your network — reaching the right customers with real needs.
Result: instead of posting randomly and waiting for customers to find you, you proactively reach the right customers at the right time. Closing rates increase, wasted time decreases.
Finding the right people at the right time — that is effective fashion selling.