The Secret to Getting Customers to Proactively Find You in the Insurance Industry
Working at the same insurance company, selling the same products, receiving the same rigorous training — yet business results vary significantly. Some constantly receive inbox messages asking, "I want to learn about an insurance package for my family." Others have to proactively contact, message, and call to invite for a meeting — with a very low response rate.
Where Does the Difference Lie?
Where does this discrepancy come from? Mostly, it's not in sales skills — because both are trained the same. It lies in the frequency of appearance in front of potential customers.
The person who always gets inquiries is usually the one who: posts financial knowledge regularly every day, appears in many community groups, and maintains interaction with their network. When someone thinks of insurance, they immediately remember the person they see most often — not the best person.
Conversely, the person who has to proactively find customers is usually the one who: posts irregularly, only appears in a few familiar groups, and rarely maintains interaction between meetings.
Consistency is More Important Than Excellence
In other words: in the insurance industry, consistency is more important than excellence in each post. 30 average posts posted regularly for 30 days are more effective than 3 great posts in 1 week followed by silence.
So how to maintain consistency when you are busy meeting customers, consulting, and processing paperwork?
Maintain Consistency with FlashMMO
FB Smart – Auto Post in the FlashMMO system helps you schedule posts regularly every day — draft in advance, the system posts automatically. Even if you are busy meeting customers all day today, the post will still appear on schedule.
FB Smart – Auto Surf Newsfeeds helps maintain interaction on the newsfeed — surfing posts, watching stories — so your network always sees you "active".
When combined: you post regularly + interact regularly = always present in the network's mind. When someone needs insurance, you are the first name they think of.
Inbox me for advice on how to build a regular presence system for insurance sales with FlashMMO!